In another Influencer Marketing Hub 2022 survey of 3,500 agencies and brands (38% of whom worked in marketing), 82% of respondents they would be dedicating a significant portion of their budget to influencer marketing in 2023. "However, influencer marketers bring authenticity to advertising, increasing brand trust." "Most consumers, especially younger audiences, are sceptical of print and mass media marketing," says Anna Stella, a marketing lecturer at the University of Strathclyde, UK. Estimates from Influencer Marketing Hub show the influencer industry is now worth a sizeable $21.1bn (£16.8bn). Segar says she's seen growing trust in influencers from consumers, and with it, a boost in confidence from brands to spend big on influencer partnerships. "People used to believe that influencers could be paid to support and promote any brand, but they're increasingly understanding that the creator is in control." "Influencers have been discredited for a decade," she says. ![]() Many influencers have proved themselves to be savvy entrepreneurs with a knack for building a brand.Īs the founder of New York-based influencer agency Village Marketing, Vickie Segar has seen the business of influencing change. Now, content creation can be a lucrative career, and companies rely on people with big social media followings to boost their products and services. But the art – and business – of influencing is changing. "You can create a very good living in this industry."įor years, many people have seen influencing as something of a self-indulgent pursuit for mostly young women, with content creators being branded as vapid, even con-artists. "Now I have friends who are teachers who will tell me that kids say that they want to be TikTokers or YouTubers when they grow up," she says. And it isn't just her ability to make a living as a content creator that she's seen change. She now runs her social media platforms as a business with a staff of six, and has also launched a hair accessory line. Homan was able to go full time as an influencer in 2019 after finding a niche providing curly hair tips and tutorials to her followers. I remember my mom being worried about me putting my whole life online."īut now, things are changing. ![]() "People thought you'd just take a picture and post it, and there wasn't any real money to be made. "I remember telling friends and family what I was going to do, and nobody even knew what it meant," she says, reflecting on the start of her content-creating journey, around five years ago. Homan is a professional influencer, who has been on the receiving end of plenty of eye-rolling about her career. Yet in spite of her long hours and intense work schedule, plenty of people still don't see her line of work as a "real job". With Friday spent wrapping up loose ends before the weekend, Homan says she can sometimes rack up 80 to 90 hours of work each week. Wednesday and Thursday are reserved for focused work. The 32-year-old from Wisconsin, US, usually starts her week with planning and touching base with her team, while Tuesdays are back-to-back with meetings. Most days, Chloe Homan's work schedule is jam-packed.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |